By Mr R E Stewart
The essays during this booklet learn where of electronic communications or "rhetoric" in sleek tradition. They recommend that, just like the printing revolution prior to it, the web is shaping tectonic cultural move, yet is at the moment stuck among conventional technocratic methods of considering, and the extra unpredictable terrain of human behaviour.
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Extra resources for A new rhetoric: Essays on using the internet to communicate
Ellipsis Print publishing models conventionally involve some kind of hierarchy. Those who own the means of production also exercise quality control over what they produce, informed by the nature and aims of the publishing house. Authors, or content producers, must try to understand the print houses which are most relevant to their talent, and meet the standards (or impress the editors with control over them) in order to publish their material. This restricts what gets published. The advent of the internet has already had a profound impact.
Luther was a theologian eaten up with passion for the articles of faith in which he believed; and this passion and ideological spirit made his tracts powerful. The printing press, combined with the unique circumstances of early sixteenth century western Christendom, magnified this power and passion, precipitating much greater impact than his work otherwise would have had. So the question of the “user experience” is an interesting part of the web’s short history. The technology clearly came first.
But are content and technology that discrete? Does the nature of the technology make no fundamental difference to the content? In a very obvious sense, anyone looking at a website and comparing it to a magazine will quickly realise that there are clear differences (despite any number of similarities). Like magazines and newspapers, the web is a combination of written and visual content. On the web, audio and video also complement the writing. An often bemoaned characteristic of digital content is its fragmented and pithy nature.
A new rhetoric: Essays on using the internet to communicate by Mr R E Stewart