Download e-book for kindle: Aging, Media, and Culture by C. Lee Harrington, Denise Bielby, Anthony R. Bardo (eds.)

By C. Lee Harrington, Denise Bielby, Anthony R. Bardo (eds.)

ISBN-10: 073918363X

ISBN-13: 9780739183632

The intersections of getting older, media, and tradition are under-explored given tendencies in inhabitants getting older, quick raises within the mediation of way of life, and the starting to be cultural importance of media intake on the worldwide point. This publication brings jointly a world choice of serious students, either well-established and up-and-coming, from a few of the educational disciplines that proportion a typical curiosity sooner or later learn of getting older and media. This anthology of unique articles integrates getting older conception and media experiences via a research of middle concerns together with the media’s impression at the development of “old age,” the reciprocal impact of getting older on media industries, age-based identities in a mediated global, problems with gender and sexuality in an getting older society, and the sensible implications of a extra built-in procedure among the 2 fields. The chapters discover the intersections among getting older and media within the nation-states of advertising/marketing, tv, movie, tune, superstar and social media, between others.

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The perpetuation of such backward portrayals during prime-time served to cultivate outdated role perceptions for women (Morgan and Shanahan 2010), developing skewed notions of age appropriate behavior and reinforced traditional gender roles. More recently, Baumann and de Laat (2012) conducted an extensive study of the portrayal of older women in television advertising. They found that older women were underrepresented, as in the past, and unlike younger women (as sexualized or with limited roles related to housework and child- © Harrington, C.

They are depicted as savvy and sophisticated travelers and for the moment it looks like they are going on an expensive travel adventure. However, at the airport their grandchildren greet them and the emotional greeting demonstrates a great deal of fulfillment on their part. © Harrington, C. ; Barrett, Anne; Baumann, Shyon; Claessens, Nathalie; de Laat, Kim; Gunderson, Justine Lexington Books, Lanham, ISBN: 9780739183649 22 Shyon Baumann and Kim de Laat This was one of many ads showing older people with their grandkids.

8 percent of the US population is over sixty-five, there are significant differences within this group. Socioeconomic indicators and health status can be used to further segment the elderly population and yet, with increasing levels of education and retirement savings, some of these effects are mitigated over time. In addition, Fry, Cohn, Livingston, and Taylor (2011, 3) point out that “older Americans have been the beneficiaries of good timing” with respect to home ownership and the accumulation of equity in their investment.

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Aging, Media, and Culture by C. Lee Harrington, Denise Bielby, Anthony R. Bardo (eds.)


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