By Antti Ahlava
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Additional info for Architecture in Consumer Society
These calls have been motivated by an image of the consumer as an individualistic alternative creature. What is notable in the wider scope, is that this tendency is heavily supported by post-Fordist flexible industrialism, globalism and new forms of industry and consumption dependent on telecommunications. This new individualist, networked and flexible logic of economics boosts economical competiveness. Contemporary urbanism involves radically discontinuous and relative realities: the impact of globalisation is that as soon as a region becomes articulated into the global economy, the region becomes a part of the international “flows” of communication, capital and commodities.
59 The emphasised individualism and the importance of networks in the economics, combined with the new geopolitics, has led to a new urban condition: a space of relativism, pluralism, the growth of edge cities and new polarities in metropolises, such as “fortress cities” (suburban areas for the wealthy) and the “museumification” of city centres. The spatial organisation created by the market has entailed increasing 58 Fredrik Jameson: Postmodernism: Or the Cultural Logic of Late Capitalism (1993, orig.
The difference between “high” and “low” architecture does not actually disappear, but becomes aleatory and constantly shifting. For example, when Lefebvre87 discusses how for him negative “architect’s space” is totally different from positive “lived space”, he seems perfectly correct, but in regards to Benjamin’s views on the increasing function of diversion in the arts, one wonders whether it is really so that the entertaining lived space has more advantages than architecture processed by an educated formalist and modernist professional.
Architecture in Consumer Society by Antti Ahlava