Facebook announced via their blog that it’s throwing their hat into the live-streaming ring along with Twitch and YouTube. This new initiative is called the “Gaming Creator Pilot Program”.
The social media giant has plans to incorporate a live-streaming service for content creators
What’s up good people?! Chipz here with another blog post and this one is definitely going to catch your eye. On January 26th, Facebook announced via their blog that it’s throwing their hat into the live-streaming ring along with Twitch and YouTube. This new initiative is called the “Gaming Creator Pilot Program”. Think of it as a beta of sorts for their new service to test the waters and see how everything works out. This new brain-child from Facebook came about because they noticed a lot of gamers are live-streaming on their platform and are bringing in a lot of views. So the most logical thing to do would be to capitalize on it, right? Right!
They’ve cited results from a well known gaming content creator that goes by the name StoneMountain64 that apparently has 1 million followers, streaming such games as PUBG(Player Unkown Battle Ground) Fortnite, Tom Clancy’s Rainbow Six: Siege, and Hunt: Showdown just to name a few. Their functions are very similar to their new competitors and according to their blog they’ll be adding more features as they continue to grow, one of them is the ability for creators to stream their content in full 1080p 60fps.
For these creators and for the future gaming creators on Facebook, our pilot program is focused on several things:
- Helping gaming creators build more meaningful and more engaged communities on Facebook than anywhere else
- Increasing discovery and distribution across multiple surfaces, including Facebook.com, Instagram and Oculus
- Supporting gaming creators with the types of tools they need to make a living streaming games on Facebook
- Building a platform where creators at every level have the opportunity to thrive
Another key point they want to hone in on is the ability for content creators to monetize their streams on Facebook. The money would be paid to the creators directly from their fans during the live-streams. Think of it like this: have you ever watched something on Twitch and the content creator had this little overlay/animation that popped up on the screen whenever someone donated money to them via Patreon? It would basically be the same thing but just through Facebook. I’m not too sure how I feel about this, it’s like Facebook is trying to take over everything! Granted, Twitch is well established and has been for quite some time. A lot of people prefer Twitch as opposed to YouTube for live-streaming, and what will this mean for Patreon users that are already subscribed to their favorite content creators if they switch over to Facebook? Will the fans have to subscribe to an all-new service? What do you guys think of this new pilot program Facebook launched recently?